Use a light touch“Many women assume they need more makeup as they get older, but the less you put on the better you look,” says Poppy King, creator of Lipstick Queen. Adds makeup artist Petra Strand, “I’d ban heavy base on anyone older than 25.” Try a tinted moisturizer instead.
Embrace creamy textures“Stay away from too much powder—it can accentuate wrinkles,” says Olivia Chantecaille, creative director of the Chantecaille beauty line. Cream eye shadow and blush formulas are “more flattering on mature skin,” according to makeup artist Jemma Kidd.
Brighten up“Stop wearing browns; they’re doing nothing for you,” makeup artist Michael Marcus says. “A pop of color takes years off,” adds Sara Strand, of Pop Beauty, who suggests pink for cheeks and lavender or olive-gold for eyes.
Bonus: Look great all over Women older than 30 do go sleeveless—and look darn good. (See Michelle Obama for proof.) To make sure your skin looks as great as your triceps, swap your regular body lotion for one with alpha hydroxy acids (AHAs), which gently exfoliate to reveal smoother skin. Try Dove Pro-Age Beauty Body Lotion